What makes an Excellent Hotel Website? - Net360 Blog

There are many factors to consider when creating an excellent hotel website. It must not only have an attractive design, but must also maintain simplicity of navigation, provided succinct and relevant information and, above all else, easy functionality. All these work together to help create a pleasant experience for the user which may very well be the deciding factor customers consider when making a reservation.

Visual Attraction

A picture paints a thousand words. Photographs of the hotel grounds, rooms and even location maps will allow customers to get a better idea of what to expect of the hotel. For some customers, appearances are everything and a pretty picture of their vacation lodging can help nudge them into a decision.

Ease of Use

Clear and simple navigation should be one of the priorities when designing any hotel website. It is one of the push factors for visitors to make the decision to make a reservation with the hotel. Important information like location, contact details, and booking methods, should be easy to find and simple to use. This will ensure that the prospective customer does not get frustrated and leave the site without making a booking.

Source: Checking in hotel web design