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Όσοι ασχολούμαστε με SEO ήδη γνωρίζουμε ότι η Google χρησιμοποιεί στους αλγόριθμούς της περίπου 200 διαφορετικούς παράγοντες κατάταξης των αποτελεσμάτων.

Ποιοι είναι όμως;

The majority of Internet users use Google search engine...who could imagine though that with certain search terms, our searches become very entertaining ?

In 2009, Google changed its approach to brand protection, removing protection for trademarked brands on its Adwords Online advertising service. This esentially allowed others free reign to bid on another brand’s keywords.

If you search for the top things to do in a city, Google will serve up its search results in a new format, with the main points of interest lining horizontally at the top. If you look at these results like a Google fan, you will note happily that this is Google’s way to “improve” search results “for the user,” to give users up front a comprehensive overview about a city’s main attractions.

...A frequently discussed topic at industry conferences these days is call conversion ratios. With the increased emphasis on reservations sales development, companies are recognizing the importance of turning “inquiry-only” calls into bookings...